About Us

Values

We believe that bboying is the ultimate expression of passion – our dance is art, not moves. We believe a bboy is great, not because of his technique, but because of his ability to move to the breaks. 

Life is nothing without music or passion. We expect to live immersed in both. Only through both can we do incredible things. It's not just about dance.

We are doing things the world never thought possible – like creating airflares for Olympic gymnasts. Our art can inspire anyone, anywhere. So, it is our responsibility to stay original, dance to the music, and leave a legacy on hip hop culture and the world. 

Generation BBOY is in the business of pushing limits. 

Purpose

When our bodies are strong, we can push our limits. Generation BBOY wants to keep you strong.

In our experience, training without gear will lead to injury. Gear serves its purpose when it prevents injuries. We provide the best and most popular breaking gear, that no one else does, direct to bboys worldwide. 

We are original. 

New products are always on the way. You can keep up with the latest via our social channels or email newsletter. Your feedback and ideas are always welcome as well. If you'd like to share your experiences of our gear and the training and travel it leads to, we'll be watching #generationbboy

satisfaction

We receive the best feedback about our gear and what we do. We offer 100% satisfaction guarantee on all our products and hassle free returns